How to enter Binance official website?

Why People Keep Getting Confused About Which Is the Binance Official Site

Type "Binance" into a search engine and at least a dozen results appear, domains all looking like siblings. New users are bewildered; veterans pick in a second. What is the difference? Veterans remember Binance's eight-year journey — one glance at the domain, one at the certificate issuer, one at the redirect path, and they know real or fake. This article takes a different angle — walking Binance's timeline from 2017 founding to today, deconstructing the concept of "official site", and telling you how to download the genuine app and do the final verification. Three common entries first: Binance Official Site, Binance Official App, iOS Installation Guide.

How the Official Site Was Built, Step by Step, From the Founder's Perspective

June 2017: binance.com Registered and Launched

After Changpeng Zhao's team spent months building the matching engine in Shanghai, they chose binance.com as the main domain. This choice was deliberate: the team did not pick crypto-sounding suffixes like .io or .co, because .com is the most trusted by ordinary users, meaning they wanted to serve everyone, not just crypto veterans. Eight years on, this decision helped Binance retain many new users coming from stocks and forex.

September 2017: Moving Out of China After the ICO Ban

Two months after Binance completed its ICO in July, domestic policy struck, and the team moved offices and servers to Japan, Malta, and the Cayman Islands. The main domain binance.com did not change. This is the first iron rule for distinguishing official from imposter — Binance has relocated many times, but the domain has never moved.

2018–2020: Subsites and Regional Sites Appear

During this period Binance launched several compliance branches:

• binance.us (US, 2019)
• binance.co.jp (Japan, 2019)
• binance.com.tr (Turkey, 2020)

These sites are fully separated from the main site's account system. When you see them on certain pages, do not conflate with binance.com.

2021–2022: Deprecating Old Chinese Domains

Chinese users once used subdomains like binancezh.cc and binancezh.com. These entries were gradually retired from the second half of 2021, all 301-redirecting to binance.com/zh-CN. If someone today tells you some binancezh.xxx is the official Chinese site, it is basically phishing.

2023 to Present: Main Domain Stable, Imposters Surge

The larger Binance's user base, the more imitations sprout. Imposter naming patterns have visibly changed these two years — from early binance-app.net to now binance.com.xxx-site.top secondary-domain deception. Recognition difficulty has risen, but the principle remains: the main domain is always binance.com.

What Verifiable Signals the Real binance.com Has

WHOIS Record

Query binance.com with any WHOIS tool — registrant shows Binance Holdings Limited, registered 2017-06-03. These two pieces of information cannot be forged. Any imposter site's WHOIS exposes itself instantly — either registered within the last six months or registered via some private domain proxy.

SSL Certificate Chain

Click the padlock in the address bar to view the certificate. The real site's certificate is for *.binance.com, issued by DigiCert Global or Cloudflare Inc ECC, usually valid for a year. Imposters commonly fall into two categories:

• Let's Encrypt auto-issued 90-day short certificates
• Certificate-bound domain does not match the domain you opened

Mail Server MX Record

Technical users can query binance.com's MX records and see Binance's in-house mail infrastructure, not Google Workspace or Tencent Enterprise Mail. Imposters' emails almost always go through third-party mailboxes, and the sender address suffix will not be binance.com.

Correct Ways to Open the Official Site on Three Mainstream Devices

Desktop Browser

Chrome, Edge, Firefox, Safari all work. Do not type "Binance" in Chinese in the address bar — that goes through a search engine, risking ad slots. Correct way: type binance.com and press Enter, or bookmark and open this site's Binance Official Site redirect, one 302 to the main site.

Android

Mobile browser with binance.com works for login, but for long-term use, install the app. Get the APK via the official site's "Download" entry, or directly from Binance Official App. After download, enable "Allow installation from this source" in system settings, otherwise it is blocked.

iPhone

The mainland China App Store does not carry Binance. Switch to US, Japan, Hong Kong, or any overseas Apple ID account, or install via TestFlight invitation. Full flow in the iOS Installation Guide.

The First Thing to Do After Reaching the Official Entry

After logging in or registering, open "Security Settings" and enable the following four:

• Bind Google Authenticator
• Set an anti-phishing phrase; every Binance email begins with this phrase
• Enable withdrawal whitelist
• Enable login device verification

The anti-phishing phrase is a verification method exclusive to the official site — imposter-sent emails absolutely cannot carry this phrase. From then on, when receiving any "Binance" email, check the opening for your set phrase — missing it means phishing.

How This Site's Redirect Entry Differs From Typing binance.com Directly

Item	Type binance.com Directly	This Site's Redirect
Landing domain	binance.com	binance.com
Redirect count	0	1
Carries ref param	No	Yes
Fee discount	Standard fee	Permanent 20% off
Suited for	Existing-account veterans	Newly registered users

Both end at Binance's official servers; the difference is only whether a rebate parameter is carried. Existing accounts cannot retroactively add rebates, so this site's redirect has maximum value for newly registered users.

FAQ

Has Binance Changed Its Official Site URL?

The main domain has never changed. From binance.com's launch in June 2017 to now, over eight years the team has moved offices, changed CEO, and launched regional sites — but the main domain has not been modified once. Any claim that "the new Binance official site is xxx" can be classified as rumour.

Is binance.us the Binance Official Site?

Strictly, it is the Binance-brand-licensed US operator — an independent legal entity with an independent account system and independent coin list. For non-US users, it is not the "official site" — binance.com is.

Is the Official Site binance.com or www.binance.com?

Both are official entries. www.binance.com auto-301s to binance.com. Browser bookmarks should save binance.com — cleaner.

Why Does Opening the Official Site Sometimes Redirect to a Regional Subpath?

Binance auto-diverts to the closest regional language version based on IP. A Chinese IP goes to /zh-CN, Japanese IP to /ja, UK IP to /en-GB. The domain does not change — only a language suffix is added, not phishing.

Can I Just Search Binance in the App Store?

Not on the Chinese Apple App Store. Android Google Play in supported regions finds "Binance: Buy Crypto & Bitcoin". Huawei, Xiaomi, OPPO, vivo and other Chinese Android stores do not list Binance — you must download the APK from the official site.

How to Recognise Binance's Official Accounts on Weibo and Twitter?

Twitter/X official is @binance, with gold (organisation) verification. Weibo has the "Binance_CS" support account with blue V verification. Both bios carry a binance.com link — clicking must land on the main domain, else it is an imposter.

Can Old Accounts Still Get Rebates Through This Site's ref Link?

No. Binance rebate binding is determined at registration — logging in via a ref link later does not re-bind. Existing accounts need VIP tiers or BNB fee discounts for benefits.

Does the Official Site Have an In-App Browser?

Yes. In the app bottom's "More" → "Binance Square", "Web3 Wallet" — the embedded pages all use binance.com's certificate chain. The app's in-app browser never routes you to third-party domains, a hard constraint of the official certificate.